Importance Of Online Reviews For Hotels
With the development and deployment of technology over the last few decades, the hospitality sector has experienced an enormous transition. The growth of technology has broadened hoteliers’ reach and helped them in a variety of ways. Every company wishes to boost its visibility. The appearance of a hotel online and how it is regarded by others has become a must-have for hotels all over the world.
A lucrative stream of hotel revenue is generally determined by several things. One of these elements is the hotel’s online reputation and visibility, and online reviews are likely one of the clearest signs of this aspect, in addition to other considerations such as optimizing the website, enhancing social media participation, and a variety of others. Having positive online guest reviews influence travelers to book your hotel.
It is critical to understand that just because you are a three-star hotel does not imply that your reviews will be lesser than those of a five-star hotel. People weigh their reviews against their expectations, therefore ratings frequently equal out across all hotels.
It’s easy to argue that handling internet reviews is too time-consuming to bother with and won’t make a difference in the overall performance of your business. This is untrue. In fact, it is getting increasingly crucial as time passes. According to research done by Trip Advisor.
- 96% of bookers consider reviews important when researching a hotel.
- 79% will read between 6 and 12 reviews, before making a purchase decision.
- 88% will filter out hotels with an average star rating below three.
- 85% agree that a thoughtful response to a review would improve their impression of the hotel.
With a good online presence, your organization can readily discover which aspects of your service are most appealing to your target customer. This allows you to create digital marketing plans centered on the aspects of your firm that are most frequently mentioned by customers, while also rectifying any problems in your hotel or inn.
Half the struggle is often ensuring that you have time to reply to your reviews; the other half is remembering that the customer is always right and that you should approach with caution. Positive, modest, helpful, and eager are some easy values to remember.
Increasing your approval ratings will serve as effective electronic word of mouth, as well as benefit your hotel’s media reputation.
And it is not new that studying the competition is a popular approach among hotels and inns; reviews also assist hoteliers in this regard. Read every complaint or praise your rivals receive and figure out where they are doing wrong and where they’re going right. So you’ll know what your organization can do to outperform other hosting options in the region.
An additional advantage of having good reviews on Google and websites specializing in hospitality is, You can cut the expense of gaining clients.