The Seven P’s of Hotel Service Marketing

Several critical factors must be addressed for hotels’ marketing to be successful. These include: what a corporation or industry, such as a hotel, will create; how much a hotel will charge; how that specific hotel will distribute its products or services to visitors; and how it will inform its consumers about its products and services. Traditionally, these factors were referred to as the hotel industry’s 4Ps – Product, Price, Place, and Promotion.

As the hospitality industry’s marketing got more sophisticated, a fifth ‘P’ was introduced and implemented: People. Recently, two more P’s were added, mostly for service businesses (such as the hotel industry): Process and Physical proof. In the hotel sector, these principles are commonly known as the 7 Ps of service marketing.

Product:

The items and services that a company sells to its potential customers are referred to as its product. To make a sale, one must provide the right and enough information about their specific item and service to the targeted buyer.

Price:

Setting a price requires careful consideration and study, especially for inexperienced or new business owners who incorrectly believe that offering the lowest price will result in zero sales.

Place:

Analysis of the geographical locations where purchasers hunt for the product and service. It relates to the geographical location of product availability.

Promotion:

The ‘promotion’ component of the marketing mix includes advertising and events to support a certain service or product. Various strategies are used to sell the goods. To make end customers aware of the product, marketers implement several promotional techniques to support their goods and services.

Process:

The procedure consists of an integrated buying exposure. From the primary point of contact, which is usually a network or a website, to the distribution of the commodity or service.

People:

People are a defining aspect in the service delivery process since service is inextricably linked to the person who provides it. As a result, a hotel is recognized for both its meals and the service offered by its workers.  As a result, customer service training for employees has become a major focus for many businesses today.

Physical Proof:

A service must first be experienced before it can be recommended. The tangible proof presented by a company should be able to substantiate the consumers’ allegations. Although buyers may not be able to test the service before purchasing it, they may chat to other customers who have!