5 Tips To Increase Guest Loyalty In Hotels

Loyal guests are crucial for any hotel; Boosting the number of repeat loyal guests is a typical aim for hotels. Although new customers are important for growth and development, increasing repeat guests helps you create a strong customer base. With so many alternatives, tourists will only return to the hotel if their expectations are met and even surpassed.

Here are five tips to increase guest loyalty in hotels: 

Excellent First Impression.

• First impressions linger for a long time. Making a good first impression guarantees that you get off to a good start with your visitors. Their experience begins with the booking process — whether online or in person. So keep it easy and fast.
• Make it easy for travelers to locate your hotel online by making it available via a variety of outlets (e.g. Instagram, Facebook, your hotel website, and OTAs). The booking procedure must be as simple as possible.
• Do not overload guests with superfluous forms to fill out irrelevant information or lengthy details. The booking procedure must be kept as simple as possible.
• Your front desk staff will probably be the first to interact with the guests; having a well-trained, polite and friendly staff is a key to making your customers happy.

Enhance Stay Of Your Guests:

• Knowing your audience and their demands allows you to make timely offers and increase their retention.
• Data collection regarding who stays at your resort is also vital for improving the effectiveness of your marketing initiatives.
• You might also offer your local knowledge and provide guests insight into lesser-known or “hidden jewels” in your area. To provide a more customized experience, try tailoring your ideas to your guests.

Leverage Technology:

• Technology is a significant and ubiquitous part of everyday life. As a result, it’s very efficient to use it to help you stay connected with your visitors and provide them with a more delightful experience.
• There are several ways in which technology may help you communicate with visitors more effectively, from enabling online booking choices to arranging treatments or ordering room service.

Provide benefits:

Reward frequent visitors with advantages such as:

• Redeemable points for free stays, items, and services
• Preferential rates
• Preferred accommodations/upgrades
• Late check-in/early check-out
• Complimentary Wi-Fi or other exclusive amenities
• Complimentary breakfast or juices

Think outside the box when it comes to recognizing and rewarding loyalty. Reserve the greatest privileges for your most regular and important guests to ensure exclusivity.

Use social media to communicate:

• Social media is an efficient, easy, and inexpensive approach to ensure that visitors can stay in touch with you while also helping to build brand recognition.
• Social networking sites are also an excellent way to receive feedback and track your progress. Try to interact meaningfully with your fans, especially critics or disgruntled visitors. Doing so will demonstrate that you respect client feedback and would be an excellent advertisement for your hotel brand. So make sure to personally address the problems and complaints of guests on online social sites.