How Can Luxury Hospitality Industry Reinventing Itself With New Concepts
The definition of Luxury is constantly evolving, everything is a luxury, the word itself has become a trend in the hotel industry but exactly what do customers visualize while saying luxuries.
“In luxury, things can be more powerful than words. Service. A view. Something you don’t expect. Something more than you’d expected. It’s the ‘wow!’ factor that goes beyond expectations and can be translated into several things, in many different ways,” says Sébastien Chebaiki, who handles guest relations at Hôtel Plaza Athénée in Paris.
Luxury Hotel Is Top Market Trend In Big Brands:
The major hotel organizations are at the forefront of this premium trend. Whereas the luxury label was formerly largely associated with a single hotel, it is now extended over numerous brands in the portfolios of majors like Marriott and Accor. In recent years, those portfolios have grown dramatically –luxury hospitality includes alternative lodging, such as private house and villa rentals.
From the hotel industry perspective, the combination of luxury and lifestyle has been one of the most exciting market trends in recent years. It’s opened a new chapter in luxury hospitality, with some of the classics, formal features of a luxury stay pushed to the side in favor of a more relaxed, informal approach. This undoubtedly resonates with the millennials and Gen Zs who are quickly becoming the dominating luxury clientele of today.
Choice Of Visitors:
Today’s tech-savvy luxury visitor arrives at their location knowing almost as much as a native. As a result, he or she seeks more than familiarity, and hotel companies are aware of this. The millennial visitor expects stylish surroundings, perhaps even a little edge, and enough of stuff for their Instagram account.
All of this implies that the rich traveler has an extraordinary range of options. However, this presents a difficulty for the industry as well, because increasing choice necessitates increased knowledge.
How Can Luxury Hotels Reinvent Itself Using New Concepts?
The luxury hotels have a lot of work ahead of them in terms of identifying their ideal consumer groups and then communicating with them clearly and effectively.
- Understanding and reinterpreting “luxury” from the perspective of their consumer.
- They redefined “who” they were by reinvigorating the brand’s attitude, vision, and values.
- Reinforcing their “why” through appreciating their ancestry and the arts
- Redefining innovation in the context of the brand to be inventive once more
- Technology and modernization investments
- Branded spas, beauty, or health ideas are also being introduced.
Whether new or old, traditional, or modern, boutique or 100-plus rooms, independent or corporately owned, the goal of luxury is to provide a one-of-a-kind spectacular experience. A “wow!” that feeds everyone’s ego.