Whatsapp Marketing Tips for Hotels
Why you all Should Use WhatsApp Marketing for Your Business?
WhatsApp is the world’s most popular messaging platform. By 2020, its audience has grown to 2 billion active users per month. This marketing channel is a must for businesses that want to connect with audiences in developing countries.
For example, India has 340 million monthly WhatsApp users and Brazil has about 100 million. However, the platform is also an excellent choice for developments in the US market. 68 million Americans access the WhatsApp at least once a month.
WhatsApp Marketing lets you stay in touch with your users – more than half of WhatsApp users check the app every day. Your messages are likely to have a 98% open rate.
The bottom line is that people love this communication channel. That is why hotels should seriously consider using this amazing platform for communicating with their guests and marketing their hotel property.
Essential WhatsApp Marketing Tips for Hotel Business
Create broadcast lists
WhatsApp Broadcasts are lists of recipients you can send messages to. They may seem similar to a WhatsApp Group, however the main difference is that people cannot see other people in the same Broadcast List Contacts can’t see each other and receive your messages separately.
Make use of broadcast lists to send relevant campaigns. For example, you can list all your VIP customers in one list and send them special offers or solicit referrals from existing customers, etc. Use this feature to keep in touch and also engage with your audience.
Introduce real-time customer chat
You can encourage your guests to communicate with you through the WhatsApp messaging before they check-in? They can ask you any questions or clarify their doubts. You can get creative and have pre-check-in videos to encourage guests on what to expect in and around your property.
Acts as a booking mode
WhatsApp has recently introduced a payment option. However, this feature is only available in the personal version, where you can transfer money to anyone in your contact list.
You can link it to your property’s bank account. This will help you to get quick bookings and avoid payment gateway charges.
Use groups feature
Unlike broadcast lists, group chats permit members to see each other and share their opinions, thought with the whole group.
So, group chats can be useful if you want to encourage conversations between your users. For example, you can set up a group and share an informative webinar or share useful video clips.
Utilize WhatsApp status
If you are familiar with Facebook or Instagram Stories feature, you can do something similar with Whatsapp status. This feature allows you to share text and multimedia files with all your contacts and get their feedback. While publishing the update, you can also share it on Facebook. Statuses expires in 24 hours.
Lots of amazing things
You can share local news, offer helpful tips, send personalized messages, offer freebies and do many other cool things through the Whatsapp platform. Use your creativity and do something that pleases and delights the customers.