Promote Your Older Blog Posts With Fresh, New Content

Publishing regular blog posts in an excellent way to generate targeted traffic to your hotel website, and can lead to increase in room bookings and hotel business growth. In this article let us discuss a simple technique to get the maximum benefit of each blog post that you publish.

There is well known saying among book writers, which goes something like this – nothing advertises your current book like your next book. If any author’s current book is not doing great in terms of sales, launching a much better next book can prove instrumental in driving sales for the previous books as well.

The current book may have some shortcomings or it may not have had a great launch, but if your next book is a bestseller people are going to want to know about all your previous books as well. The success of your new book can lead to a significant rise in the sales of your earlier published books too.

Hotels can use this same strategy for getting more traffic to their blog posts. Content marketing is an important part of online growth. In order to succeed big time with content marketing you may need to keep releasing interesting, engaging and useful new content to keep your audience’s interest alive.

Whenever you publish a new article, you can always link from that article to some of your earlier articles which are on the same topic. This way you can generate fresh traffic to your older posts. Using this strategy you can get lot of new visitors to very old posts as well, which were published many months ago!

Suppose you had published a post 2 years back which people had loved it back then. You may feel that the post is highly relevant even today, and would love more people to read that old post. You can create a number of fresher posts dealing with a similar topic as that of the old post, and link to it. As you publish the newer posts and share them on your social media channels, you can generate a great number of fresh eyeballs to the two year old post!