Building Relationships – Key To Hotel Business Success

Building relationships with the guests is one of the main keys of success in the hospitality industry. No matter how awesome your hotel property is, how many amenities and luxuries you provide to the guests, unless you have the personal touch your business may not go very far.

People coming to stay in the hotel want to be treated nicely and in a friendly manner. They want to be greeted with a smile and treated with respect and care. If your hotel staff can do that it can create a very favorable and lasting impression upon the guests.

There have been several cases where hotels created a good name for themselves in the market just by improving their interaction with the guests, being genuinely polite and respectful of them and treating them with the attention and importance they deserved. These hotels had lesser amenities than their surrounding competitors, they had less money and resources yet they managed to overcome all these shortcomings and grow the business to a great extent which shocked the other nearby hotels.

Do not underestimate the importance of a cheerful smile, happy disposition and a caring attitude. Treat your guests well, build good rapport with them. They are likely to choose to stay at your hotel whenever they get visit the same location again.

The more memorable you can make your guest’s stay, the more likely they will revisit your hotel again. The happier they are with your service the more likely they are of recommending your hotel to others. One happy guest may refer 5 to 10 people to your hotel.

Do not underestimate the power of word-of-mouth marketing. It can be far more powerful and effective than spending thousands of dollars in advertisement. Best of all, it is free and won’t cost you a dime! All you have to do is take good care of the people who come to stay at your place. This is one of the most overlooked yet one of the most proven secrets of success in the hotel business.