Simple, Practical Tips to Increase Hotel Revenue
Every hotelier nowadays is probably faced with the burning question of how to increase the revenue and profits on their property. However, when you get bogged down in everyday activities, it can be difficult to see the big picture, and finding the right answers can become complicated.
Let us lay down some useful tips to follow:
1. Invest in Staff Training
Train and involve your staff in the important activities of the hotel, specially in those activities which are primarily aimed at providing greater satisfaction and better experience to the guest. Trained staff can be many times better than untrained staff – they can be more productive, efficient and effective at handling challenges. So make sure to train your staff properly in whatever tasks or responsibilities they are assigned.
2. Focus on customer satisfaction
An unhappy guest will damage your reputation – make sure you respond to reviews or have someone do it for you. Maintain a high standard of service, respond diplomatically, calmly and offer compensation if needed.
Take it to the next level: don’t just respond to reviews but follow up! If a large number of your guests have similar requests or opinions, apply these changes to your hotel’s daily operations.
3. Develop a mobile friendly website
If you don’t already have a website, you should seriously consider getting one developed as soon as possible. Make sure your website is mobile friendly. About half (45%) of bookings made by online travel agencies are made on a smartphone or tablet, while 80% of last-minute hotel bookings are made via mobile. Simply put, if you want to get more bookings and increase hotel revenue, you need to have a site ready for mobile.
4. Build a strong local network
Collaborate with local businesses to help guests have a wonderful experience at their destination and increase your revenue at the same time. Promote a beautiful restaurant down the road or work with local tour operators to offer unforgettable walks and adventures.
Not only will this help you earn more revenue, but it will also make your property an important part of the local community.
5. Invest in automated upselling software
To understand the needs of customers while increasing your hotel revenue, you need an upsell and guest communication software.
Usually it is not possible to manually study in detail about the guests’ behavior and staying patterns. In such cases investing in an upsell software which can analyze the data for you can be a good idea. The upsell softwares ususally are able to send welcome emails to the guests and and offer relevant addons automatically.
6. Maximize low demand days
Do some research to understand which category of guests to target during slow periods and create enticing deals for them.