5 Keys to Creating Awesome Content for Hotel Blogs
Let’s see some pointers and principles to creating great and awesome content for hotel websites and blogs.
Be Specific – Being specific is the key. Be specific who you are writing for. Each blog post may be targeted towards a particular audience. So be clear in your mind who you are writing the content for. Hotels, for example, can publish different content pieces for business travelers, leisure travelers etc.
Remember that content for backpackers would not be the same as content for first-class travelers. So, in order to do justice to the content, aim it at specific audience.
Strong Headlines – Great content needs to be structured properly with strong title and subheadings. The main title of the webpage or blog post should be enticing for the readers and should clearly spell out what the content is going to be about.
Furthermore you need to divide the content into sections and give each one as proper subheading. The subheadings will stand out and will guide the readers to various sections of the page, creating curiosity and interest in them.
Thorough Research – The content you post on your hotel blog should be highly accurate, informative and should cover various important aspects of a topic. In order to write a comprehensive piece you may need to do lot of research.
No matter how much knowledge and experience you may have, it is always a good idea to bolster it up with some more research. Read what other experts also have to say about the subject so that you can present the matter in great depth to your readers, thus impressing them greatly.
Be Detailed – Awesome hotel content is comprises of details. Be as detailed as possible in your descriptions, explanations, presenting of facts, providing opinions, sharing news, describing your property, etc. Detailed content is richer, more appealing and much more powerful than vague, hastily written content. You can also share examples, quotes, stories, and statistical figures to further boost its effectiveness.
Visually Appealing – Hotel content should be highly visually appealing, with eye-catching pictures sprinkled generously around the page. It helps if the pictures are colorful, vibrant and aesthetically appealing. You can also display professionally made videos on your pages and blog posts. These things enhance the beauty and attractiveness of the page and complement the good content that you have taken great pains to write.