Hotel Marketing
10 Tips for Hotels to Attract Young Travelers

10 Tips for Hotels to Attract Young Travelers

Attracting young travelers to your hotel property could be a little tricky but by implementing a few features, you might as well appeal to this demographic. The hotel needs to offer amenities and experiences that are appealing to the age group.

Let’s look at some ways on how we can boost bookings from this bracket.

  1. Embrace Technology

Youngsters are tech-savvy. They are generally put off by hassles of manual operations. If you want to entice them to your property, have automated check-ins in place, set up ordering of room service with smartphone app, establish systems to connect smartphones and tablets to in-room technology, have seamless Wi-Fi at your property.

  1. Go Big on Sustainability Facet

Most youngsters are environmentally conscious and care for the planet proactively. They are concerned about issues such as climate change, animal extinction, earth and sea pollution and they realise that there is a sense of urgency to mend things on the planet. They are very much conscious of their actions and the impact brought about by them on the environment.

As such, showcasing your hotel’s sustainability efforts and environment friendly initiatives may attract them to your property.

  1. Make it Affordable for them

Youngsters are generally on a tight budget. As such, they may be forced to keep away from expensive stays and costly accommodations. Giving them discounts may attract them further and keep them longer at your property.

  1. Offer a Delicious Selection of Health-Food on your Menu

Healthy eating is now a lifestyle choice for many youngsters and an expression of their individual identity. To have them at your property, embrace their desires and adapt your hotel’s menu to cater to their changing taste.

Include fresh, natural, additive-free and sustainably produced food. Offer a variety of food options such as vegan, gluten-free, and organic.

  1. Have Events and Fun Games at Your Property

Youngsters love to socialize with people, interact with them, make friends, bond with like-minded people or simply just hang out. Organize events at your property.  Conduct game nights. Basically, give them the set-up and ambience to socialize and they are going to love it.

  1. Offer Unique Amenities at your Property

Youngsters are forever on the lookout for unique experiences. A Run-of-the-mill job doesn’t excite them. Give them free bike offer for their stay to enjoy local streets. Provide them with in-room board games or video games. Offer them outdoorsy items like hiking boots and fishing poles for their adventures. Give them the convenience of working out in the comfort of their hotel rooms. Conduct cooking classes and city tours. Make the stay exciting!

  1. Publicize Your Property on Social Media

Youngsters are forever on social media, checking out products, services, locations. Create buzz on Instagram, Twitter and Facebook to highlight features of your property and its surroundings.

  1. Aesthetics Matters

Young travelers love good interior designs. They enjoy gorgeous modern rooms, comfortable bedding, trendy furniture and unique artwork. Pay attention to the details and you are sure to attract them and your trendy interiors will help create a positive ambience for your young guests.

  1. Partner with Local Businesses

Go ahead and partner with cafes, restaurants and other businesses thriving locally to enjoy increased exposure and visibility, greater access to resources, and also to give your young visitors a glimpse of local culture and lifestyle. They will love it.

  1. Address their Safety Concerns

Most young travelers have safety and hygiene concerns while booking their stay. Address these concerns in order to attract them to your property by implementing features such as having CCTV at your property, speed dial number for SOS emergencies, easy access to fire safety equipment on each floor and a doctor on call at your property.

Leave a Reply

Your email address will not be published. Required fields are marked *